New flexible ad formats in Yandex Direct

New flexible ad formats recently appeared in Yandex.Direct, our PPC advertising platform. These changes mean that click prices will be based on the volume of additional traffic a specific bid will get. This will give advertisers a clear idea of how to get more traffic, instead of focusing on making it into specific entry positions. In this video, you will find out about how Yandex.Direct algorithms select ad layouts for each individual user and impression, taking each user's needs, the given query and competitors' ads into account.